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MUSINGS.EXPERIENCE STORIES. SHARED LEARNINGS

Epilogue: Getting to Wow (Enjoy, Experience, Engage)

What is a “WOW?” When experiencing speechless delight it is 1. surprising 2. personal 3. contagious Just design the strategy, set up...

Enhancing Digital Experiences with Mobile Apps 1. Determine Use Cases Conduct market research to identify customer frustration ...

Understanding Humans Using Digital Anthropology Use social listening, netnography and emphatic research. Social listening is advantageous...

#DigitalMarketing #MBA #industryarchetypes #Channel #Brand #Sales #ServiceManagement #BestPractices

CHAPTER 6 MARKETING PRODUCTIVITY METRICS (PAR = Purchase Action Ratio and BAR=Brand Advocacy Ratio) How good does our company convert...

#DigitalMarketing #MBA #customerpath #brandbuilding

Moving from Traditional to Digital FROM SEGMENTATION AND TARGETING: TFC still relies on creating a persona for its ads through TV which...

A. [endif]Youth: Acquiring the Mindshare Our Gen Z market in TFC are second generation Filipinos who acknowledge they’re Americans...

#DigitalMarketing #MBA #infographics #consumerparadox

#DigitalMarketing #MBA #Report #infographics

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