The new customer path leads to a new understanding of the customerGiannina GallegoJul 26, 20171 min read #DigitalMarketing #MBA #customerpath #brandbuilding
Epilogue: Getting to Wow (Enjoy, Experience, Engage)What is a “WOW?” When experiencing speechless delight it is 1. surprising 2. personal 3. contagious Just design the strategy, set up...