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INA GALLEGO
MUSINGS.EXPERIENCE STORIES. SHARED LEARNINGS
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Epilogue: Getting to Wow (Enjoy, Experience, Engage)
What is a “WOW?” When experiencing speechless delight it is 1. surprising 2. personal 3. contagious Just design the strategy, set up...
What you need to know to harness mobile apps, social CRM and gamification
Enhancing Digital Experiences with Mobile Apps 1. Determine Use Cases Conduct market research to identify customer frustration ...
Omnichannel Marketing for Brand Commitment
The Rise of Omnichannel Marketing There are 3 identified trends. One is to focus mobile commerce in the "now economy". Time is the...
Reaction post: High Tech, High Touch
I have an added learning thanks to this blog post from Prof. Bong : http://www.josephdeungria.com/2017/06/high-tech-high-touch-its-people...
Initiate Conversations with Powerful Stories #ContentMarketing
Image Credits: https://maximizesocialbusiness.com/instagram-stories-social-influencers-23980/ [endif]Content is the New Ad, #Hashtag is...
Digital marketing is like ....
Digital Marketing is like an unlimited drink refill because you try to finish it till you get satisfied and there will always be more of...
Part III Tactical Marketing Applications in the Digital Economy
Understanding Humans Using Digital Anthropology Use social listening, netnography and emphatic research. Social listening is advantageous...
Identify your customer path and key success factor in business
#DigitalMarketing #MBA #industryarchetypes #Channel #Brand #Sales #ServiceManagement #BestPractices
Introducing PAR and BAR
CHAPTER 6 MARKETING PRODUCTIVITY METRICS (PAR = Purchase Action Ratio and BAR=Brand Advocacy Ratio) How good does our company convert...
The new customer path leads to a new understanding of the customer
#DigitalMarketing #MBA #customerpath #brandbuilding
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