Epilogue: Getting to Wow (...
August 13, 2017
What you need to know to harness mobile apps, soci...
Omnichannel Marketing for Brand Commitment
August 12, 2017
Social Media in the Philippines
Steve Vamos reaction post
YouTube Creator Studio
brand advocacy ratio
building six attributes
content ideation and planning
grow market share
influential digital subcultures
integrating traditional and digital media
purchase action ratio
traditional to digital
What is a “WOW?”
When experiencing speechless delight it is
Just design the strategy, set up infrastructures and processes and train people to deliver WOW across!
Enjoy, Experience, Engage: Wow!
Product superiority = customer enjoyment...
Enhancing Digital Experiences with Mobile Apps
1. Determine Use Cases
Conduct market research to identify customer frustration points then how the app makes customers' lives easier and
2. Design key functio...
The Rise of Omnichannel Marketing
There are 3 identified trends. One is to focus mobile commerce in the "now economy". Time is the scarcest resource so the customer chooses brands that provide convenience of access and transaction.
The second trend is to bring "webroomi...
August 11, 2017
I have an added learning thanks to this blog post from Prof. Bong : http://www.josephdeungria.com/2017/06/high-tech-high-touch-its-people-not.html
Change the Game
#PowerOfOne As a young member of the organization I am a change agent and though I cannot immediately affec...
August 5, 2017
Image Credits: https://maximizesocialbusiness.com/instagram-stories-social-influencers-23980/
Content is the New Ad, #Hashtag is the New Tagline
As a content company, TFC carries the programs of its parent ABS-CBN. It is revolutionary to think that we're basi...
August 4, 2017
Digital Marketing is like an unlimited drink refill because you try to finish it till you get satisfied and there will always be more of it where it came from.
July 30, 2017
Understanding Humans Using Digital Anthropology
Use social listening, netnography and emphatic research.
Social listening is advantageous for
understanding social prospects in selling
customer relationship management e.g. identifying comp...
July 27, 2017
CHAPTER 6 MARKETING PRODUCTIVITY METRICS
(PAR = Purchase Action Ratio and BAR=Brand Advocacy Ratio)
How good does our company convert from brand awareness to brand purchase? I haven't seen metrics such as these in our company and to put emphasis this affects the botto...
July 26, 2017
MUSINGS.EXPERIENCE STORIES. SHARED LEARNINGS